Perhaps you've seen Domino's new commercial for its Brooklyn Style Pizza. It shows a handful of stereotypical New Yorkers - Italian mama's boy, Italian mama's boy's mom, cabbie, rude passenger.
The cabbie looks out his window and testifies that to eat the Brooklyn Style Pizza properly, apparently, one must fold the slice in half. He proceeds to do just that, though it's still mostly flat.
The rude passenger in the back, a female, looks out her window, conveniently on the same side.
"You call that a fold?" she asks. "Fold it like a man!"
Let's think about this for just a second: She's worried about how her cabbie is folding his pizza. Seems to me there could be more pressing things to be concerned with: traffic jams - you know how it is in the Apple - or getting to appointment on time.
Or maybe she should be more worried about a more fundamental problem: Just why in the hell her cabbie is peddling pizza and not driving. I can't imagine he was kind enough to shut down the meter, you know?
Am I reading too much into it? Of course. But it's one of a series of ads lately that annoy me. I can't get that damn woman out of my head. Fold it like a man! Perhaps she ought to pass that advice onto the clown who's living out of his Sentra for a week. I bet laundry's a bitch in a sedan.
The ad agencies must consider this a success. After all, I'm writing about their ads - more importantly, I'm remembering them. That's supposedly the goal, to get you to remember a certain product.
But why should that be the goal?
What if certain commercials annoy me? Has the ad agency really accomplished what it set out to do?
I can assure you that my business relationship with a certain other pizza delivery place will continue, due in part to the fact that the Domino's commercial bugs the hell out of me.
As for that idiot in the Sentra: If I were in the market for a car (I'm not), I'd want an SUV. And if for some reason I'd want a smaller car, I can assure you I'd steer clear of Nissan because that time of annoying advertising does not deserve to be rewarded.
It's gotten to the point that as soon as I hear "Hey, it's Mark again..." I flip the damn channel. Even if it means I have to watch those grating Empire Today ads.
We have 128 channels and by God, one of them won't have a commercial on.
If you're listening, ad folks, remember: people can just as easily be turned off to your product as they can be turned on. I realize that makes you walk a fine line, but hey, I'm the consumer. I've got the power, no matter how limited it may be.
Now get to tiptoeing.